Three Sixty will bring its brand of diamond-filtered vodka to the UK after enjoying success in Europe, Asia and the US.
The novel brand will launch in premium clubs, bars, hotels and restaurants across the UK this month. Its flagship product is made from 100% wheat and is desired as ‘one of the purest and smoothest vodkas in the world’.
The vodka is four-times distilled and utilises a patented diamond dust filter to remove more impurities than other vodkas, and creating a light-bodied and smooth taste. It is then packed in a diamond-faceted bottle and velvet label with silver embossing to help highlight its premium credentials.
Three Sixty’s ‘full-scale advertising launch campaign’, which helped the brand to record growth in Europe, will be replicated in the UK by distributor Proof Drinks. It includes billboards, as well as online and TV advertising to appeal to the brand’s ‘trendsetting’ consumers.
The activity forms part of ‘a large investment’ in Three Sixty’s UK launch, the company said, with a view to creating an immediate impact in the premium on-trade sector and a longer term plan for large off-trade investment.
Proof Drinks operations director Paul Ferguson said: “We have been looking for the right product to tackle the highly competitive vodka category with. Three Sixty’s unique diamond filtration process and standout bottle gives us the brand and the liquid to make a real impact and add another market to the brand’s incredible international success.
“As with all of our brands, we see Three Sixty as delivering truly premium quality liquid at a price that makes it accessible.”
The vodka will be available in the UK market from this month.