Russian Standard® Vodka has entered a multi-year sponsorship with Cirque du Soleil as the official vodka sponsor of touring shows in USA and Canada.
The partnership between these two global brands spans across multiple platforms, including on-site event activation, co-branded content creation, online media and retail integration.
“We decided to partner with Cirque du Soleil because it’s a successful and forward-thinking entertainment property reaching millions of highly coveted consumers,” said Leonid Yangarber, CEO of Roust Americas. “While Russian Standard® Vodka has solidified a loyal following in both US and Canada, we expect Cirque du Soleil to be a great partner to introduce Russian Standard to new consumers seeking high quality experiences.”
“We are delighted to be partnering with Russian Standard® Vodka, a premium brand that will add another level of engagement, through creative activations, to the already unique Cirque du Soleil experience,” said Richard L. Davies, Global Head Creative Alliances & Licensing.
Source: PR Newswire