Grey Goose Vodka has launched a limited edition bottle design inspired by the French Côte d’Azur in collaboration with luxury UK retailer Harvey Nichols.
The Grey Goose Limited Edition Riviera bottle has been designed to “celebrate” the brand’s French heritage, featuring marinière stripes and visible brush strokes “reminiscent of France’s Impressionist Movement”.
The bottle is now exclusively available to buy from all Harvey Nichols stores nationwide for one month at an RRP of £48.00. The bottle will then roll out to retailers including Waitrose and Ocado from mid-May at an RRP of £38.00.
Harvey Nichols will be serving the signature Grey Goose Le Grand Fizz cocktail over the summer months at its Fifth Floor Bar to celebrate the partnership. Shoppers who purchase the Grey Goose Limited Edition Riviera bottle will have the opportunity to redeem a free cocktail until the end of May 2017.
Grey Goose’s summer marketing activity will continue with a number of festival sponsorships – including House Festival, Barclaycard British Summer Time – and bar partnerships with the likes of London-based The Mondrian.
Earlier this year, the Bacardi-owned brand partnered with five leading UK bartenders to create a cocktail collection for the film award season.
Original post: www.thespiritsbusiness.com