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BELUGA VODKA APPOINTS GREATER CHINA DISTRIBUTOR


Beluga Noble Russian Vodka has enlisted Summergate Fine Wine & Spirits as exclusive importer and distributor of the brand in Greater China.

The Russian brand is the first vodka to join the Summergate Spirits of Independence portfolio.

The Beluga Vodka brand is the epitome of sleek style, modern elegance and luxury taste,” said Ian Ford, CEO.

“Beluga is a perfect fit with Summergate’s Spirits of Independence – a portfolio of distinctive, iconoclastic spirits brands that stand apart from the usual suspects.

Beluga will find a natural home on the shelves of the hippest modern bars in China and in front of her most discerning consumers.”

Beluga is hoping to tap into the growing demand for white spirits in China and cater for consumers “in search of something new”,

“For many years, the entire Beluga team has been following the strictest standards in everything: we demand the impossible and we get it,” commented Ekaterina Zatekina, Beluga global brand director.

“We refuse to compromise and never cut down on quality. Observing traditions we established, we cherish skill and attention to detail.”

© The Spirits Business www.thespiritsbusiness.com

9th May, 2016 by Melita Kiely

 

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